Alongside our primary goal of giving these emails a refreshed appearance, we have pinpointed several quick wins: incorporating personalization, enhancing accessibility, establishing a clear hierarchy, and including distinct calls to action.
The brief in one line:
Help optimize the design of the UMG bi-monthly newsletter.
The aim of the newsletter is to promote new music and drive merchandise sales through a more personalized experience based on customer music preferences in order to improve conversion rates.
Quick wins.
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The brief in one line:
Help optimize the design of the UMG bi-monthly newsletter.
The aim of the newsletter is to promote new music and drive merchandise sales through a more personalized experience based on customer music preferences in order to improve conversion rates.
Role: Design Lead
DEPT® team: Anneliese Banks, Benjamin Harwood, Benjamin Tellier, Daniel Leeson, James Hill
DEPT® team: Anneliese Banks, Benjamin Harwood, Benjamin Tellier, Daniel Leeson, James Hill
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Before
Role: Design Lead
DEPT® team: Anneliese Banks, Benjamin Harwood, Benjamin Tellier, Daniel
Leeson, James Hill
DEPT® team: Anneliese Banks, Benjamin Harwood, Benjamin Tellier, Daniel
Leeson, James Hill
... and then the
transformation
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BTS.
Behind every piece of great work, is a massive playground with a ton of concepts where the creativity minds run free and ideas are constantly explored and refined.
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