Ramadan is like the super bowl of the middle east when it comes to advertising. I got to work on one of Haribo’s Ramadan campaigns that was all around launching their new marshmallows product, Chamallows.

Role: Senior Graphic Designer
Credit: FP7/McCann

Haribo Chamallows Launch: A Vibrant Taste of Togetherness During Ramadan.

We brought the launch of Haribo Chamallows to life through a visually engaging photoshoot. The campaign creatively emphasized the role of these marshmallows in fostering shared moments and enhancing the experience of watching Ramadan TV series, portraying them as a delicious catalyst for connection.