The brief in one line:
The easyJet marketing team was going through a significant (and very exciting) period of transformation.

They came to us for: strategic and best-in-class approach to content.
Content lived everywhere and nowhere, leading to inefficiencies and inconsistency.

We provided a recommendation of how to create a centralized content engine with a clear purpose and proposition for each channel: search, social, CRM (my team), and website.

Role: Design Lead
DEPT® Team: Benjamin Harwood, Ettie
Stevenson, Giovanna Di Verniere, Katie
Wright, Lewis Smith, Sian Wild, Sophie
Baranyovits, Victoria Jin

Creative Audit

We conducted an eCRM Creative Audit for easyJet in which we identified several areas for improvement in their CRM communications. Our key recommendations focused on enhancing personalization, optimizing content for better engagement, and ensuring a cohesive customer experience across all channels. We suggested adopting a modular email design and strategies to nurture customers throughout their journey. Additionally, we pinpointed opportunities for easyJet to differentiate itself by implementing best practices observed in best in class examples. Our next steps suggested further data analysis, customer segmentation, and lifecycle mapping to align their CRM strategies with business objectives and improve engagement and conversion rates.

Role: Design Lead

‍DEPT® Team: Benjamin Harwood, Ettie
Stevenson, Giovanna Di Verniere, Katie
Wright, Lewis Smith, Sian Wild, Sophie
Baranyovits, Victoria Jin

Content Creation

Following our creative audit, we created a series of emails across different touch points in the consumer’s lifecycle covering gaps in their existing communications.

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