aïcha niazy


Categories: branding, logo design, typography, illustration

Branding created for Fadomo Designs, a clothing company based in Cairo. Representing the mother and the two daughters, the octopus possesses three hearts, two are used to pump blood through gills, and the third heart pumps blood through the body. The mimic Octopus can instantly match the colours, textures and patterns of its surrounding. As versatile as the Octopus, Fadomo's techniques of sewing, fabric-making, stamping, block-printing, and dying vary substantially. Just like the common Octopus is found worldwide in shallow waters of tropical, subtropical and temperate areas, Fadomo Designs aim to introduce their products to the globe because they believe they fit everyone.​

Tools: Pencil, Paper, Adobe Illustrator, Adobe InDesign,

Using Format